Loop Earplugs - Ad Creatives Case Study
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Objectives
Introduce Loop as a premium, relatable lifestyle brand in India. Build awareness around the need for stylish hearing protection and drive conversions through high-impact, platform-specific campaigns.
Deliverables
Produced over 100+ unique creative assets across six months, blending high-production videos, UGC-style clips, and original concepts — all crafted in a premium, uniform style for Meta platforms.
Challenges
Adapt global best-performing creatives for the Indian audience, combine them with original storytelling, and design platform-native edits focused on early hooks, retention, and cultural relatability.
Process
To successfully introduce Loop Earplugs to a new audience, we focused on building a creative and execution framework that combined strategic insights, relatable storytelling, and high-quality production.
Our process was structured into key phases to ensure brand consistency, cultural relevance, and performance-driven outcomes.
1
Ad Analysis & Strategy
Studied Loop’s global top-performing creatives and Indian market trends to craft a localized, high-converting content strategy for Meta platforms.
2
Talent Scouting & Concept Development
Identified relatable Indian talent to front UGC-style and lifestyle content. Adapted global scripts and wrote original ad copies tailored for fast-paced digital consumption.
3
Copywriting & Production
Executed a diverse range of content formats — from high-production lifestyle shoots to authentic UGC, green screen, street interviews, and podcast-style snippets.
4
Retention Editing & Optimization
Applied early hook editing techniques, maintained visual consistency across creatives, and produced multiple aspect ratios (9:16, 1:1) to optimize for Meta placements and maximize viewer retention.
Results
Big ideas. Bold execution. Ready when you are.
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