Case Study
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Case Study
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Case Study
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Case Study
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How Man Matters - India’s leading health and wellness brand for men leveraged Performance UGC ads with Mocktail to scale their newly released
X
Objectives
Man Matters was newly launching a range of ‘Delay Condoms’ into the condom market. They wanted to boost their product launch with Performance UGCs. With no idea of how the market was, they wanted help from strategy to production.
Challenges
Man Matters wanted to scale their new launch of condoms through their D2C platform. They wanted to find the edge in an already saturated and monopolised market with most of the purchases of condoms happening through ‘instant purchase’ platforms.
Deliverables
Strategy to scale sales from 0-1, Scripting Direct response copy for 8 Concepts, 24 Performance UGC ads with 3 content creators, 3 End to End purchase funnel to convert better (customised landing pages for different narratives)
Process
Man Matters was newly launching a range of ‘Delay Condoms’ into the condom market. They wanted to boost their product launch with Performance UGCs. With no idea of how the market was, they wanted help from strategy to production.
1
Ad Analysis & Strategy
Understanding the brand and objectives.
Studying ads run in the same industry and by competitors.
Building personas and narratives of the ads.
8 Concepts tested
2
Finding Content Creators, Script Writing & Production
Scripting the perfect UGC testimonial.
Selecting and briefing the trained actors.
Directing and Producing the content in our studios.
3 Content Creators
3
Creating Performance UGC Ads
Editing multiple hook variations to be tested (first 3 seconds)
Optimising for platform with multiple aspect ratios
Creating thumbnail graphics for the ads
24 Performance UGC ads
4
Custom Landing Pages
Additionally, they wanted to create customised landing page for each narrative. This was to build a connect in the story of the ad from seeing the ad to purchasing the condoms.
3 end-to-end funnels
Result
125+
Units a day sold within first week of going live
Creative Level Results
32%
Average Hook ratio
(total impressions/
3 second watch through)
3x
Click Through Rate
(total clicks / total impressions)
Conversion Level Results
2x
Add to Cart Ratio
(users adding item to cart/ total number os sessions on the LP)
41%
Reduced CAC
(ad spend / new customers)
Creative Level Results
32%
Average Hook ratio
(total impressions/
3 second watch through)
32%
Average Hook ratio
(total impressions/
3 second watch through)
Open to new work
Have a project or opportunity in mind?
Case Study
―
Case Study
―
Case Study
―
Case Study
―
Man Matters Condoms
How Man Matters - India’s leading health and wellness brand for men leveraged Performance UGC ads with Mocktail to scale their newly released ‘Textured Delay Condoms’.
X
Objectives
Man Matters was newly launching a range of ‘Delay Condoms’ into the condom market. They wanted to boost their product launch with Performance UGCs. With no idea of how the market was, they wanted help from strategy to production.
Challenges
Man Matters wanted to scale their new launch of condoms through their D2C platform. They wanted to find the edge in an already saturated and monopolised market with most of the purchases of condoms happening through ‘instant purchase’ platforms.
Deliverables
Strategy to scale sales from 0-1, Scripting Direct response copy for 8 Concepts, 24 Performance UGC ads with 3 content creators, 3 End to End purchase funnel to convert better (customised landing pages for different narratives)
Process
Man Matters was newly launching a range of ‘Delay Condoms’ into the condom market. They wanted to boost their product launch with Performance UGCs. With no idea of how the market was, they wanted help from strategy to production.
1
Ad Analysis & Strategy
Understanding the brand and objectives.
Studying ads run in the same industry and by competitors.
Building personas and narratives of the ads.
8 Concepts tested
2
Finding Content Creators, Script Writing & Production
Scripting the perfect UGC testimonial.
Selecting and briefing the trained actors.
Directing and Producing the content in our studios.
3 Content Creators
3
Creating Performance UGC Ads
Editing multiple hook variations to be tested (first 3 seconds)
Optimising for platform with multiple aspect ratios
Creating thumbnail graphics for the ads
24 Performance UGC ads
4
Custom Landing Pages
Additionally, they wanted to create customised landing page for each narrative. This was to build a connect in the story of the ad from seeing the ad to purchasing the condoms.
3 end-to-end funnels
Result
125+
Units a day sold within first week of going live
Creative Level Results
32%
Average Hook ratio
(total impressions/
3 second watch through)
3x
Click Through Rate
(total clicks / total impressions)
Conversion Level Results
2x
Add to Cart Ratio
(users adding item to cart/ total number os sessions on the LP)
41%
Reduced CAC
(ad spend / new customers)
Creative Level Results
32%
Average Hook ratio
(total impressions/
3 second watch through)
32%
Average Hook ratio
(total impressions/
3 second watch through)
Open to new work
Have a project or opportunity in mind?
Case Study
―
Case Study
―
Case Study
―
Case Study
―
Man Matters Condoms
How Man Matters - India’s leading health and wellness brand for men leveraged Performance UGC ads with Mocktail to scale their newly released
‘Textured Delay Condoms’.
X
Objectives
Man Matters was newly launching a range of ‘Delay Condoms’ into the condom market. They wanted to boost their product launch with Performance UGCs. With no idea of how the market was, they wanted help from strategy to production.
Challenges
Man Matters wanted to scale their new launch of condoms through their D2C platform. They wanted to find the edge in an already saturated and monopolised market with most of the purchases of condoms happening through ‘instant purchase’ platforms.
Deliverables
Strategy to scale sales from 0-1, Scripting Direct response copy for 8 Concepts, 24 Performance UGC ads with 3 content creators, 3 End to End purchase funnel to convert better (customised landing pages for different narratives)
Process
Man Matters was newly launching a range of ‘Delay Condoms’ into the condom market. They wanted to boost their product launch with Performance UGCs. With no idea of how the market was, they wanted help from strategy to production.
1
Ad Analysis & Strategy
Understanding the brand and objectives.
Studying ads run in the same industry and by competitors.
Building personas and narratives of the ads.
8 Concepts tested
2
Finding Content Creators, Script Writing & Production
Scripting the perfect UGC testimonial.
Selecting and briefing the trained actors.
Directing and Producing the content in our studios.
3 Content Creators
3
Creating Performance UGC Ads
Editing multiple hook variations to be tested (first 3 seconds)
Optimising for platform with multiple aspect ratios
Creating thumbnail graphics for the ads
24 Performance UGC ads
4
Custom Landing Pages
Additionally, they wanted to create customised landing page for each narrative. This was to build a connect in the story of the ad from seeing the ad to purchasing the condoms.
3 end-to-end funnels
Result
125+
Units a day sold within first week of going live
Creative Level Results
32%
Average Hook ratio
(total impressions/
3 second watch through)
3x
Click Through Rate
(total clicks / total impressions)
Conversion Level Results
2x
Add to Cart Ratio
(users adding item to cart/ total number os sessions on the LP)
41%
Reduced CAC
(ad spend / new customers)
Creative Level Results
32%
Average Hook ratio
(total impressions/
3 second watch through)
32%
Average Hook ratio
(total impressions/
3 second watch through)
Open to new work
Have a project or opportunity in mind?