The Ad 'Concept' is primary idea that captures audience interest, influences their emotional response and inspires them to take action.This captures the main narrative of the Performance Marketing ad.

The 'Hook' is the first 3 seconds off an ad. This is what gets people to stop and look at the ad. We provide 3 thumb stopping hooks for each concept so you can split test and see which hook can capture the audience better to convey the same concept.

'Scale' which is a set of 16 concepts which will cost ₹ 30,000 per concept, include 2 actors.

Each concept will be exported with 3 different 'Hook' variations and 2 aspect ratios each

All creatives include;

Creative Research & Strategy, Direct Response Copywriting, Lifetime PM rights, Videos Optimised for Placements, Final Edited Videos.

The final output will consist of 48 video creatives in 2 aspect ratios